When Mai Nguyen’s family booked a one-week place at the Atlético de Madrid Academy Individual Player Experience in September 2025, the journey from Ho Chi Minh City to Madrid was already the longest trip of the 17-year-old’s life. What they could not have anticipated was that this week, despite a delayed flight, a mild cold,...Read More
When Prince Johnson-Audu booked a one-week place at the Atlético de Madrid High Performance Training Camp for his 14-year-old son Onimisi in February 2026, he was not entirely sure what to expect. His son — known to everyone as Johnson Jnr — was playing at the highest level of youth football available in Alberta, Canada....Read More
Facebook Ads (now called Meta Ads) has been around for a long time. After all, Facebook was founded back in 2004 and Facebook started showing ads on its website in 2007. Today, more than 15 years on, Facebook still remains one of the most popular social media platforms for football clubs to engage with their...Read More
Professional football teams offer football camp experiences where passionate players from around the world can train at their official training centres for a several days. Although these experiences are not scouting events with the goal of recruiting players, they can be very beneficial to a young footballer’s development. In this article, we discuss a variety...Read More
The dream for many young players and their parents is to join a professional football academy where they are surrounded by expert staff, practicing at the finest training facilities and competing against the best teams in the region. But, while some players have the chance of integrating professional academies from a young age, the reality...Read More
Advertising is an essential and unavoidable part of running a football academy or any successful organisation. While using your own free communication channels (your website, your social media pages, word-of-mouth, email) should definitely be part of your strategy, online paid advertising can provide several benefits and represent an effective addition to promote your activities and...Read More
Email marketing has been around for a long time. But it is a marketing tool that many football clubs and academies are not yet using despite the positive impact that good email marketing strategies can have on an organisation. Email marketing is simply the use of email to communicate with your existing customers (or members)...Read More
LinkedIn is one of the leading social network platforms for business professionals. It is a platform where you can create an online profile and share your work experience, education and exchange information with others from your industry. In recent years, the platform has started attracting more and more individuals working in the world of football...Read More
Have you ever sent an email to a bunch of your clients with a link to your website and wanted to know how many people clicked on the link that you added inside your email? Or maybe you added a link on Facebook to your website and wanted to know many people clicked on it?...Read More
If you are running a sports club such as a local football team or academy, you probably know that a website can play a central role in the various activities of your organisation. A website helps people find you on the Internet and allows you to present information about your club such as your latest...Read More
